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BerichtGeplaatst: 01-11-2018 09:08:34    Onderwerp: Redskins-Josh-Norman-Draft-Jersey Reageren met citaat

B2B marketing is changing swiftly. It seems that there is a new tool or gizmo to use every few months. It’s a challenging scene for B2B marketing managers but it’s heartening to know that some things stay the same. The plain old fashioned case study is still one of the most significant weapons in any marketer’s armoury.


As long as it’s done well Rob Havenstein Rams Jersey , a case study can satisfy a number of key tasks at a fraction of the cost of other marketing tools.


1 – First and foremost, a decent case study is one of the single most convincing ways for you to establish your credibility. It’s a cast iron reference from a happy customer, someone who was so satisfied with what you did for them that they took the time to help out and put their name and reputation to a thorough endorsement of your company. A customer quote is a little marketing nugget that goes a long way to forming trust with your prospects. Once you’ve gained that trust and they believe in what you do it helps to move your prospects a little further along the track.


2 – Secondly, a case study brings to life the benefits of your product, service or company in a way that most other marketing tools don’t. At its best a case study is a gripping story. A well told story of a real-life situation takes you away from the dry Tyler Higbee Rams Jersey , technical features that can dominate marketing collateral in technology industries and allows you to focus squarely on benefits. The case study should tell a convincing story of how aspect ‘A’ translated into concrete business benefit ‘B’ for customer ‘C’. It puts hard to grasp features in a context that customers understand. Once they’ve read your case study they can visualise the problem and the solution. It all helps in moving them another step closer.


3 – Third, a case study is an immensely flexible piece of marketing collateral. Editor’s love them; a good case study is a great way of gaining free editorial space in your preferred trade journals, submit one and watch your website hits go upwards. They’re wonderful link bait, websites have a huge craving for new material, so a well written Jared Goff Rams Jersey , keyword optimised case study can have a major impact on your site profile, producing plentiful backlinks, raising search engine performance and site traffic. You can tailor them for any audience, shrink them into a short overview for a commercial sell or expand them into a lengthy application note for a technical one.


4 – Fourth, let’s not forget that they’re a great tool for the kit bag of the field sales team Samson Ebukam Rams Jersey , invaluable supporting collateral for technical sales. If they get stuck in the middle of a conversation, a case study provides a handy war story to refer back to, complete with ROI statistics and quotes.


5 – Finally repeat the mantra of 21st century marketing: “Content is king”. The more quality content you have at hand that explains your value the more chances you have to engage. Whether that’s on your blog, Linkedin, or an industry forum it doesn’t matter. The use of the case study is never-ending.


Creating case studies can take much time and requires patience and ability. So if you want to see the rewards and ROI of the case study with least investment John Johnson Rams Jersey , it’s most likely wise to consider outsourced marketing from a company that can help to craft stimulating and persuasive marketing collateral.


Rob Seymour is Marketing Director of Redmill Marketing Associates. Redmill Marketing Associates is a technology marketing agency specialising in marketing copywriting and marketing collateral development.


GWANGJU, South Korea, July 7 (Xinhua) -- Australia's Michelle Jenneke, who is to compete in women's 100m hurdles at Gwangju Universiade, is not just one of the country's top track stars Cooper Kupp Rams Jersey , but also a popular model and a worldwide Youtube sensation.


Jenneke, 22, has been ranked as the second-fastest hurdler in Australia, trailing closely behind national Olympics champion Sally Pearson, who broke the Olympic record to win the London Games 2012.


Jenneke finished a time of 12.82 seconds in the 100m hurdles event at the 2015 Australian championships. This is only 0.1 seconds off from the top record held by Pearson.


Jenneke Aaron Donald Rams Jersey , who won a silver medal for the 100m hurdles at the 2010 Summer Youth Olympics, began to make a name for herself at the 2010 Australian junior championships, where she finished first in the 100m hurdles and broke the Australian record for the women's sprint medley relay.


She rose to international stardom in 2012, when a video of her dancing playfully as part of her pre-race warm-up routine at the IAAF world junior championships went viral on YouTube.


The following year, she appeared in the famous Sports Illustrated Swimming Issue and has continued to enjoy high popularity among her international fans.


After recently having set a new record Todd Gurley II Rams Jersey , Jenneke is more than ready to excel in the 100m hurdles event at the Gwangju Universiade.

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SAN FRANCISCO, Oct. 13 (Xinhua) -- A new study illustrates the dramatic climatic shifts wrought by the rise of new mountain ranges and chronicles how Central Asia dried out over the last 23 million years into one of the most arid regions on the planet.


While researchers have long cited the uplift of the Tibetan Plateau and the Himalayan Mountains around 50 million years ago for blocking rain clouds' entry into Central Asia from the south, killing off much of the region's plant life, the new study paints a more nuanced picture of Central Asia's desertification.


""While Central Asia was probably never lush and verdant, it was certainly greener 23 million years ago and probably even greener in the more distant past John Kelly Rams Jersey ,"" said Jeremy Kesner Caves, a doctoral student at Stanford University's School of Earth, Energy & E. NBA Jerseys Wholesale Authentic Soccer Jerseys Cheap NFL Jerseys Cheap NFL Jerseys Wholesale MLB Jerseys Wholesale NCAA College Jerseys Cheap Hockey Jerseys From China Soccer Jerseys For Cheap MLB Jerseys From China NHL Hockey Jerseys Cheap
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